About | Lucia Birley

* Marketing, Digital, Strategy & Culture *

Lucia

Violet Birley

I’m passionate about understanding people, brands, and what truly drives connection. My journey so far has led me to work with a range of clients, where I’ve honed my skills in client service, project management, and digital marketing - always keeping the bigger picture in mind. Looking to further deepen my understanding of digital strategy and customer insights, applying my ability to understand human behaviour and turn those insights into meaningful, impactful digital experiences.

Work

Experience

Account Executive

4AM Creative Agency

Jan 2024 - Dec 2024

At 4AM, I managed client accounts, ensuring projects were delivered on time, within budget, and aligned with client goals. I led cross-functional projects, driving results through effective communication and project management. I created social content and utilized digital platforms, including Meta, GA4, TikTok, and SAAS platforms, to boost client engagement. Additionally, I worked with CMS & CRM tools to manage website content and contributed to the agency's marketing by managing social channels and maintaining brand consistency.

Brand Researcher & Designer

iGOTGOLF

2024

My first design role at a startup focused on golf subscriptions and rentals in New Zealand. I was responsible for everything from conducting branding research and competitor analysis to designing the logo set and visual identity for the brand. Using Adobe Creative Suite (Illustrator, Photoshop, InDesign), I developed the brand’s visual language and helped bring the company’s identity to life. It was a hands-on experience that allowed me to contribute directly to shaping the look and feel of a fresh, emerging brand in the golf industry.

Front of House / 2IC

Daily Bread

2020 - 2023

In this fast-paced, customer-focused environment, I played a key role in managing daily operations and delivering exceptional service. I led the training of new staff, fostering a collaborative and efficient team culture. By streamlining workflows, I ensured smooth operations during busy times while maintaining a high-energy atmosphere. This role sharpened my leadership, problem-solving, and communication skills—abilities I now apply in client management and project execution, ensuring smooth, and effective delivery.

CRM Client Liason

Blue Wing Honda

2025 (Contract)

Contract gig where I focused on direct customer engagement for Blue Wing Honda's CRM initiatives. I spent my days connecting with customers, gathering valuable feedback about their bikes and experiences, and then translating those qualitative conversations into actionable analytic data for internal teams. It gave me firsthand insight into the direct customer voice, the nuances of customer relationship management, and the process of turning raw feedback into useful insights within the automotive industry.

Turns out, there’s more to me than work. When I’m not busy with the day to day, you’ll find me experimenting in the kitchen, going on adventures, or just taking time to appreciate the world around me. Finding that balance between work and life is what keeps me grounded—and probably a little more interesting.

I'm also human!

I’m always experimenting in the kitchen - trying new recipes, mixing up flavours, and seeing what works (and what definitely doesn’t). Lately, I’ve been filming my cooking and jotting down recipes to share, mostly because good food deserves to be passed on. It’s just another way I get to be creative - plus, who doesn’t love a great meal?

Cooking & Recipe Creating

I’ve just finished doing a ski season in Niseko, Japan - an experience that was about so much more than just the epic snow. Beyond skiing, I saw it as a chance to meet new people, immerse myself in a completely different culture, and push myself outside my comfort zone. It’s been about embracing new perspectives, adapting to unfamiliar environments, and growing in ways I never expected.

Slopes & Culture in Japan

Coming from Aotearoa, New Zealand, I’ve always appreciated the balance between work and life. Whether it’s beach days, BBQs, or just hanging out with friends and family, those moments remind me how important it is to recharge. I bring that same mindset to work - collaborating, keeping things fresh, and knowing that the best ideas come when there’s room to think and explore.

Living in Aotearoa, My People